Walking Through Paulista Avenue

The Avenida Paulista has represented for São Paulo the economic center of the city from the 50s until today.

 

Today, littered with skyscrapers and banks, in recent years it has become our most fervent cultural center as well as being a place of innovation, open air life and unexpected events ;)

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We will walk along what was the old Avenida path when it was still a very rural area and we will use our imagination to understand how strongly change.

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We will meet at Instituto Moreira Salles, a brand new cultural center dedicated to cinema and photography to end at Casa das Rosas (House of Roses) , one of the last examples of 
Paulista architecture of the last century

 

We will talk about coffee, business and architecture trying to describe how the economic boom and the growing economic spiral of the last 150 years have made São Paolo one of the most important cities in the world!